Cross Cultural Challenges & Management

Before moving on to “cross culture“, it is very essential to know what “culture” is in actual sense. Culture is the distinctive life-way of a people united by a common language and governed by rules and models for their beliefs and behavior. Thus, in a layman’s terms, culture is what we live every day and what we bring with us to the workplace.

In a multicultural team, good teamwork and willingness to understand the other person are even more important for a healthy company atmosphere.

For this blog, let’s look at some issues that may arise when working in a cross-cultural and multilingual environment.

The Language Barrier
When your colleagues speak different languages, it is very easy to misunderstand each other. Pronunciations can cause confusion and people may feel uncomfortable asking someone to repeat themselves, especially when the situation is stressful.

Never feel too shy or uncomfortable to ask your conversation partner to repeat the sentence and elaborate. It will save you from making costly mistakes and show your partner that you are really making an effort to do your best at understanding him or her.

The Cultural Background
Things that are normal or routine in one culture can be totally unacceptable in another culture. A person cannot possibly be aware of all the cultural specifics of another person, and sometimes people unintentionally make inappropriate comments or behave in a way someone is not accustomed to.

Familiarize yourself with the behavior patterns accepted in your colleagues’ countries, investigate their traditions and lifestyle. Make sure to mind what you are saying until you learn what is acceptable for this person. Give it time, eventually you will navigate the best way to respectfully communicate.

Mutual Understanding
Cultural and language barriers can cause frustrations when there are miscommunications. Don’t let emotions take over. Think about the objective you want to reach, and use the most appropriate means for it. For example, email does not convey the speaker’s emotions and limits the possibility to ask questions and elaborate on the topics being discussed. It can be very easy to misinterpret what someone means in an email. Calling someone on the phone, hearing their tone and asking questions can alleviate problems caused by a language barrier.

If you feel something is not getting done correctly, make an effort to understand the other person and think about the best way to communicate with him or her. Don’t expect that your way of approaching the problem is the only option. Explain your reasoning and make the communication person-oriented, and you will be surprised by the level of understanding you will receive in return.

Working with colleagues from other countries and cultures can at times be challenging, but it is so rewarding when you can learn from each other and open your eyes to other ways of life.


As the globalization is increasing, cultural differences are bound to be found in workforce. It becomes very important for a manager to deal with complex issues arising out of the cultural differences and transform the differences into benefits. The managers and employees in an organization should respect the other cultures prevailing in the workforce. This will enable them to eradicate the differences and unite them which further leads to attain the organizational objectives smoothly.

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